Landing Pages

Spearheaded landing page ideation and launch for two key products- Resumes.Digital (AI Resume Builder) and CareerCarve Employability Examination (CEE). Drove the entire lifecycle from research and user flow wireframing to prototyping, QA, and go-live.

We created and tested two landing page versions for CEE: one MVP-style with minimal form focus and one more visual with deeper feature storytelling. Through A/B testing, we identified a clear preference for the visual version- user drop-offs decreased and session durations increased, indicating better message retention and more engaged traffic.