Product Marketing Campaigns

Led a product-first content initiative to boost organic discovery and traffic for resumes.digital through high-performing, low-cost social campaigns. Strategized and collaborated on 4 creative carousel concepts that merged pop culture (e.g. Coldplay, Donald Trump, Netflix) with resume-building narratives. These posts achieved 50%+ engagement rates and drove 5-10% click-throughs to the landing page- validating social storytelling as a top-of-funnel lever. The experiment strengthened product recall among Gen Z and MBA job-seekers while aligning with broader product-led growth goals.