Rapido - Case Study

As part of the Rapido Product Manager hiring round, I proposed and detailed a strategic product extension into metro ticket booking within the Rapido app. The assignment covered user research, market trends, competitive benchmarking, and a feature-rich MVP that connects first-mile, metro, and last-mile travel into a unified flow. I designed user journeys, wireframes, and monetization models with a special focus on daily commuters, student discounts, and corporate QR integrations.

The proposal also included GTM strategies, tech feasibility, partnership considerations, and a phased rollout plan- positioning Rapido as a one-stop app for intra-city transit while increasing retention, app stickiness, and LTV.